At first, you should try out as many marketing tools as you can which depends on your current budget then you will get to decide which tools work best for your business.
Online Marketing – Tools to Consider
1- E-mail Marketing:
- Use it to build your business’s public image as well as to advertise your products, services and events.
- Think of it as an extension to your website in an active way (i.e. you actively deliver messages to your contacts)
- Make sure to include your company details including your website (one way of increasing your website traffic)
- You would probably include a CTA, Call To Action (e.g. “call now”, “find out more” or “visit our store today”.
- Use marketing applications and web-based services to get some analytical information about your email marketing campaigns (e.g. the number of people who received your email and the number that clicked on links)
- Build an e-mail database by collecting the details of your customers, donors and stakeholders
“Make sure to comply with Australia’s privacy laws”
- Watch out for SPAM: Creating spam might have legal consequences and could harm your reputation.
“Have a look at The Spam Act 2003 at http://www.comlaw.gov.au/Details/C2012C00030”
2- Online Marketing – Search Engine Marketing:
- SEM, Search Engine Marketing, helps attract new customers by promoting your website on search engine results pages which makes your website easier to find.
- SEM has two types; PPC, pay per click and CPC, cost per click.
- What is good about SEM is the fact that you can reach your audience when they are actually looking for topics relevant to your business unlike the e-mail that might catch them in a bad timing.
- At first, you can simply set a daily limit on how much you pay and once you reach that limit, the ads would stop displaying.
- Check out these websites on PPC advertising;
3- Review Sites
We are starting to trust online reviews as much as personal recommendations and you should take advantage of this incredible phenomenon by using user review sites to recommend your business.
A word of advice: Avoid fake reviews. In other words, never review your own business.
You could also provide customers with the opportunity to leave reviews and ratings on your site instead of using a third-party site.
4- Online Marketing- Online Mapping Services
This option of course applies if you have a physical shopfront which makes it easier for people to find you by using one of the mapping services available online;
You may also consider a map on your own website to help people locate your physical store. Take control of this part by claiming your location because in some instances, a customer might add a location for you.
Your feedback and participation is highly appreciated.
We wish you the best of luck with your venture.
For the ABC of business ensure you follow the articles in correct order.
Part One - Business Startup Australia – Introduction Part Two - Business Startup Australia: Getting Help and Support Part Three - Business Startup Australia: Business Structure Part Four - Business Startup Australia: Business Plan Part Five - Business Startup Australia: Obtaining Finance Part Six - Business Startup Australia: Registering Your Business Part Seven - Business Startup Australia: Registering Business Name Part Eight - Business Startup Australia: Understanding Australian Taxes Part Nine - Business Startup Australia: Home-based Business Part Ten - Business Startup Australia: Online Business Part Eleven - Business Startup Australia: Employing People Part Twelve - Business Startup Australia: Workplace Health & Safety Part Fourteen - Business Startup Australia: Securing Your Online Business Part Fifteen - Business Startup Australia: Importing Part Sixteen - Business Startup Australia: Exportation
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