Tips for Writing Sports Content That’ll Get You Noticed

Have you read an Australian cricket match report or review from the English Premier League and thought, “I could do that”? If the answer is yes, you’re not alone. Thousands of talented writers and sports fans across the country dream of combining their passions to create a full-time and well-paying job. But breaking into the world of sports journalism is no mean feat. It has a reputation for being a closed business, only available to people with a degree in journalism from a respected university.

But times have changed. The explosion of new sports sites and social media profiles relating to the top competitions has moved the lie of the land. Hundreds of writers are now producing more engaging and informative copy for websites and mobile apps than 12 months ago. And that trend is showing no signs of slowing down. But where do you fit in, and how can you claim a space in the lucrative world of sports writing?

You’ll find the answers to those questions and more in this article. We have a New Year treat for our readers with a flair for writing content and a love for professional sports. Joining us for this article is a thriving online sports content writer who explains why breaking into the business is easier than you think. The opportunities are endless, from writing articles for the biggest newspapers to publishing NFL previews for online gambling sites in New Jersey.

We have laid out our article in the style of a frequently asked question post. This was done to make it easier to read and find the information most relevant to you. 

Do you need a journalism degree?

It certainly helps but having a journalism degree is optional. If you are a talented enough writer with a background in producing strong, engaging, and relevant content to deadlines, you can work through the lack of a degree.

Does a certificate make you a great writer? Only sometimes. Does a lack of qualifications make you a poor writer? Only sometimes. Editors take each writer on their merits and achievements. If you were an editor, would you rather employ a uni graduate fresh out of the classroom or a writer with experience working in the industry? We know what we’d prefer.

How do I get started?

Several options are available to writers looking to break into sports journalism. We advise building your experience and getting your name noticed by writing for free. Some great sites and apps are willing to give new writers a chance to cut their teeth in the industry. You need to be ready to put in the hours.

Why give up your time for free? Writing for a sports site or blog shows you can make deadlines, helps build a following, and demonstrates to any potential employers that you are dedicated. It’s voluntary, but the money will come if you’re good enough.

What equipment do I need?

The beauty of being a good writer is you don’t need expensive equipment. A sturdy and reliable workhorse laptop will stand you in good stead. You can splash the cash on an all-singing and dancing computer or laptop mini, but it won’t improve your writing. Not if you are talented. 

The beauty of content writing is there are few outgoings with all the information you need regarding stats and results available online. Good research skills and a flair for online content will see you through, especially in the early days when you are writing for free. Our advice when starting – keep it simple.

Will I get paid for my work?

If you follow our advice, all your early work will be voluntary as you prove your talents and build an audience. But the money will come, and it could provide a steady income when you are in a position to charge for your content. Please don’t make the mistake many others do and try to run before you can walk.

Which sports should I cover?

Look for a niche and stick to it hard. Is there room for yet another English Premier League writer? Probably not. But what about the Italian Serie A or Scottish Championship? Find a niche not cluttered with writers, and you’ll be on the right path.

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