Woke is the new woke. The term was meaning the state of being aware of systemic racism, pervasive gender bias, and other forms of oppression. There are several companies that have gone woke in recent years. These companies have taken stands on social and political issues, such as racial injustice and climate change. This is a move away from the traditional corporate model, which focuses mainly on profit.
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What Do Companies Gain from Going Woke?
There are some major benefits to being woke, including the following:
Attracting a new audience. Companies can attract more customers by becoming more conscious of diversity and inclusion issues in their industry. This will help them to reach out to a larger number of people who may not have previously considered using their products or services because of these concerns.
Attracting new employees. Companies gain a reputation for being “woke” when they hire diverse talent and make sure that all employees feel comfortable working there regardless of race or gender identity. This makes it easier for companies to attract top talent who would otherwise be reluctant due to the lack of diversity within certain industries like tech.
What Companies Are Going Woke?
To understand what’s going on with companies and their social impact initiatives, we’ve compiled a list of some of the most noteworthy examples.
Nike is a global leader in athletic footwear and apparel. The company was founded in 1964 by Phil Knight and his wife, Carolyn Davidson, to provide shoes for runners. Since then, it has grown into one of the most recognizable brands in sports.
Nike is committed to inspiring athletes around the world through our unwavering belief that all people should have an opportunity at greatness.
Starbucks is a coffee shop chain that has a history of social justice. It hires refugees and minorities, vets and LGBTQ people.
Starbucks’s mission statement reads: “To inspire the human spirit — one person, at a time.” The company says that they want to “inspire each other…and create an environment where everyone feels welcome to express their idea.
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American Airlines is a company that has been going woke for a long time. The airline has been on the cutting edge of inclusivity and diversity since it was founded in 1926, but its commitment to these ideals has only grown more fervent over time.
The company recently released a new ad campaign designed to appeal to young travelers who may not have heard about their inclusive policies before—a move that can only help attract younger customers who are looking for companies like American Airlines to reflect them back at them through advertising campaigns or social media content (or both).
Coca-Cola is going woke. The company is promoting diversity and inclusion with a new ad campaign that will air during Super Bowl LIII in Atlanta, Georgia on Feb. 3rd.
Coca-Cola’s main goal is to promote its “Share a Coke” campaign, which promotes the idea of people from different backgrounds sharing their favorite beverage together. The tagline reads: “Share your Coke.”
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This is a great time to be in the workforce. The world of work is changing rapidly, and we are seeing more companies invest in their employees’ well-being. It’s important to remember that these practices may not apply to every company, but they’re all proof that there’s no one-size-fits-all approach when it comes to workplace culture. The best thing you can do for yourself is listen and learn about what works for other people.
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