Top 20 Australian E-commerce Websites to Checkout in 2023

Quality Online Retail and E-Commerce Stores Australia is Online

Around the world, E-Commerce is booming and it is no exception in Australia either. Everybody prefers to do their shopping online. In 2018 alone the amount of online shopping in Australia was AUD $28.6 billion.
Statistics predict that by the end of Australia 2019’s online shopping will continue to see a growth of 15.1% growth of revenue. It is also predicted that the number of shoppers for 2019 will increase by another 5% and reach a total of 20.3 million shoppers, with this market share to increase further by 2023.

Speed of Australian Ecommerce Growth

Presently Australia is the world’s 10th largest eCommerce market by revenue. In the upcoming years, it will continue to grow and throughout 2022 until 2023 the market size is predicted to be at AUD $35.2 Billion.
By 2022 eight of out ten Australians will shop online. 80% of Australians are shopping online as of February 2019.

Australian Online Shopping Trends

  1. Australia’s fastest-growing eCommerce segment is variety and department stores. These segments experienced a 29.6% growth.
  2. In Australia, the strongest eCommerce segment used to be fashion, but recent statistics show a slowing down.
  3. Large Australian industries should concentrate on international expansion since 57% of Australian shoppers make their purchases from overseas retailers.
  4. Recent purchases by Australians show that 40% of their purchases were done from China, 20% of the shopping in Australia was done from the United States, 14% was done from the United Kingdom, 7% from Hong Kong and 3% from New Zealand.

Top 20 Australian E-commerce Websites to Checkout in 2021 and 2022

1. eBay Australia

eBay was founded in 1995 in the US and expanded to multiple countries including Australia. The estimated monthly traffic is 74.4 million. Here Australians shop everything from industrial and business products to toys, sports, home and garden to fashion and electronics.

2. Amazon Australia

Australia is one of the few global countries that does not have Amazon as their number one top eCommerce website. Australians prefer eBay, therefore, does it only have 14 million visits per month.

3. Woolworths

The retail company Woolworths is well frequented by Australians with a monthly traffic rate of 12.7 million. Here they sell various baby, health and beauty, household, clothing and groceries.

4. JB Hi-Fi

JB Hi-Fi

JB Hi-Fi was founded in 1974 and a brick-and-mortar retailer of entertainment and electronics consumer goods, electrical home appliances, hardware electronics, software and music, movies, video games, mobile phones and much more. It has a monthly traffic number of 10.5 million.

5. Coles


Coles has over 800 supermarkets throughout Australia. With the development of their online store, they attract around 7.95 million shoppers per month.

6. Kogan


Kogan has an approximate traffic number of 7.3 million shoppers per month. It offers consumer and electronics, tools, fashion and fitness, televisions and more.

7. Big W

Big W

Big W is a Woolworths division that sells electronics, home appliances, toys and products and garments for babies, kids, men and women. The number of shoppers visiting is around 6.2 million.

8. Officeworks

Officeworks offers office supplies like stationery, furniture, technology, computers, copy and print. More than 5.95 million shoppers shop online at Officeworks.

9. Chemist Warehouse

Chemist Warehouse

Chemist Warehouse has an estimated traffic number of 5.6 million. It is a franchising store with a range of paramedical, health, cosmetics and medicines.

10. Harvey Norman

Harvey Norman

Harvey Norman has an estimated 5.2 million monthly shoppers. It is a multi-national retailer originally from Australia that expanded to countries like Slovenia, Croatia, Ireland, Singapore, Malaysia and New Zealand. It sells furniture, electrical products, communications and computer products.

11. Myer


Myer is another brick-and-mortar store that opened an online store with 6 million shoppers per month. It sells men’s, women’s, kids and homeware.

12. The Good Guys

The Good Guys

This electrical and home appliance store does not only sell its products online but provide repair services and installations as well.

13. Dan Murphy’s

Dan Murphy’s

Around two million shoppers frequent Dan Murphy with its massive range of liquor. It is part of the Woolworths Group.

14. Supercheap Auto

Supercheap Auto

This car sales retailer opened has around three million monthly visitors and opened its first brick-and-mortar store in 1974. Currently, it has 300 physical stores.

15. Booktopia


Booktopia has its headquarters in Sydney and opened its doors in 2004. It only has an online presence.

16. Ozsale

Ozsale has a turnover of more than $175 million and offers the online shopper a variety of clothing for men, women and kids as well as beauty products, home and living and footwear and accessories.

17. Appliances Online

This homeware and electrical appliances store started in 2005 and serves more than 300, 000 shoppers per annum.

18. Toys R Us

Toys R Us back and stocking up for the online generation across Australia and a massive following with their eCommerce store for babies and toddlers.

19. Milligram


As a designer boutique, Milligram has a major selection of leading designer wear, desk accessories, headphones, bags and stationery.

20. Betta

Betta opened its doors in 1961 with more than 200 physical stores. It is one of Australia’s top furniture and electronics websites.


Australia is still a smaller market when you compare it to sophisticated markets like the United States but an incredible way to sell your goods online. This top 20 Australian eCommerce websites to checkout in 2019 are leaders in the race. While we definitely missed out on a large number of top eCommerce store, you are invited to let us know in the comments below.

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Dave P
Dave P
Be a little better today than yesterday.


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