Non-Woke Shoe Companies

List Non-Woke Shoe Companies

Non-Woke Shoe Companies – For the most part, people shopping at these websites probably aren’t expecting to find social justice causes advertised in their online stores. Yet it’s refreshing to see some evidence that they’re out there. For decades, shoe companies have been marketing their products as “woke.” But what about the brands that don’t care about political issues? We’ve done the research and found some non-woke shoe companies;

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New balance

In the same way that “non-woke” is a term used to describe someone who does not share your political beliefs, “New Balance” is used to refer to a shoe company that does not share your political beliefs. New Balance has been around for a long time and makes good shoes, but they are not woke. They do not care about social justice or feminism or any of that stuff. They just make shoes for people who like shoes.


Reebok is a shoe company that has been around since 1895. They have made shoes for everyone, including athletes and people who just want to walk around in style. Reebok has always been about fitness and being active. They have also recently found their way into the fashion world with their new line of shoes.

The issue with Reebok is that they are not woke. They have not done anything to support people of color or anyone who isn’t white and straight. This is a problem because their products are worn by people of all races, genders, and sexualities.

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Adidas is a German company that was founded in 1948. It has been in business for over 80 years and is currently the largest sportswear manufacturer in Europe, with an estimated revenue of $21 billion USD. Adidas has had a long history of sponsoring athletes, including Maria Sharapova tennis, Serena Williams tennis, Gareth Bale soccer, and even Michael Jordan basketball. The brand is also one of the most recognizable brands in the world it’s almost impossible to walk down any street without seeing someone wearing some form of Adidas apparel or footwear.


Mizuno has the distinction of being one of the most popular shoe companies in Japan, but it’s not woke. It’s definitely not woke in the sense that it doesn’t promote any of those causes you see all over Instagram, like feminism or Black Lives Matter. In fact, Mizuno sort of seems like it might be a little bit racist.

But they’re also not woke because they don’t have a culture or brand that promotes wokeness either. They make running shoes and some other stuff but their marketing is pretty bland and uninspiring by design they don’t need to be “woke,” because they’re already super-popular.

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These are the top four shoe companies that are not woke. I hope this article has given you a more in-depth look at each company, and helped you decide which one might be right for you. The companies listed above are just a few of the thousands of safe, non-woke shoe manufacturers. It’s easy to get frustrated and/or cynical when you hear about politically incorrect companies. So, sometimes, it’s nice to flip the script and list some examples that aren’t under fire for being problematic.

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Dave Peterson
Dave Peterson
Be a little better today than yesterday.


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