Nokia tries to make a smartphone comeback with Android device
Nokia’s first smartphone will be released exclusively in China and will be powered by Android operating system.
Cellphone users of a certain age tend to have a soft spot for Nokia. For quite a long time now Nokia has subjugated the mobile phone market with its solid and less costly devices. How else can anyone forget its significant ringtone?
Nevertheless, the arrival of other competitive companies producing smartphones such as Apple’s iPhones in 2007, cutout Nokia’s global dominance.
And now the Finnish brand is having another green light at smartphones. It is wagering on the vast and aggressively economical Chinese market as the place to start.
It was at the CES tech show where the first Nokia for Google’s Android Operating System was unveiled. This was done on a Sunday night in Las Vegas. The Nokia 6 will be available exclusively in China, through online retail giant JD.com (JD).
[Photo Courtesy: Indian Express]
Manufactured by HMD Global
But these phones are not made by the old Nokia mobile handset business. Instead, Nokia has accredited the use of its brands to fellow Finnish company HMD Global. This is after suffering waves of heavy cuts by it owner Microsoft.
In agreement to Nokia’s bygone popularity, JD.com executive Shengli Hu said the corporation with HDM will enable Chinese consumers “communicate with Nokia phones.”
HMD is facing a competitive market with similar products. Giant companies like Apple (AAPL,Tech30) and Samsung (SSNFL) are already competing the popular local brands Oppo,Vivo,Huawei and Xiaomi for a share of profitable smartphone market in the whole of China.
Well, despite of its success not guaranteed in the Market Nokia still enjoys Brand awareness in China.
Nicole Peng, a Chinese smartphone expert at tech research firm Canalys, said that the Chinese consumers recognize the Nokia brand for sure. She later questioned how much of that will transfer to a buying decision and also how many people will pay for it.
She also emphasized that the New Nokia phone is targeting the middle of the market, this is because it is priced at 1,699 Yuan ($245) which is about a quarter the price of a new Apple iPhone 7 Plus. For most international brands like Samsung, they have wavered in their dominance in the China market.
Expect Stiff Competition Nokia!
There will be a great challenge for Nokia to win over most of the young buyers in China.
The IDC analyst who is covering the smartphone market in China says that the people born in 1990s or even the 2000s knows nothing concerning Nokia. They just use new brands made by them.
Similar features are shared by Nokia 6 to current smartphones on the market are as follows; a 5.5 inch screen, HD resolution, and front and rear facing cameras.
For some time now Nokia has been the leading smartphone company in China. And at its peak in 2010, the company was able to sell 82.5 million mobile devices in the whole country.
After failing to adjust to the shift to smartphones, it had no option but to sell its mobile phone business to Microsoft in 2013. Although, Nokia (NOK) still exists as a separate company that deals with manufacture of telecommunication network technologies in the world.