Backlinks are the lifeblood of any successful blog, and they help your site rank higher in search results and get traffic from other websites and blogs. But how do you build backlinks? It is possible to do it several ways, here are some of the best strategies:
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1. Build Backlinks with Infographics.
Using infographics is an excellent way to build backlinks for your blog. The great thing about infographics is that you can create them on a budget, with minimal technical skills, and in less time than it would take you to do any other form of content marketing.
At first glance, infographic creation isn’t as complex as it may seem; it all comes down to finding relevant data and putting together a visually appealing design to catch people’s attention.
You can use your infographic as a standalone piece or embed it into another piece of content like an article or video (an “embedded” infographic). This will allow you to spread the word about your new blog through different channels and platforms, increasing traffic from each source which ultimately leads directly back again for more conversions.
2. Publish Ever Green Content.
Evergreen content is a blog post that will stay relevant for many years. This is a great way to get backlinks from authority sites. For example, I’ve created an evergreen article on how to build a website in 2023, and it still gets decent traffic (around 30k visitors per month.)
Evergreen content can be anything from “how to” guides to list posts about popular topics like:
- How To Make Money Online in 2023
- The Best Blogging Platforms in 2023
- 5 Tips on How To Get Backlinks For Your New Blog In 2023
These articles do very well because people constantly search for them on Google and other search engines. When they type something into Google, such as “how do I make money online” or “best blogging platform,” your evergreen article will show up right at the top of those results! Evergreen articles also help build backlinks, which we’ll discuss later in this section.
3. Leverage Public Relations.
It’s great to build backlinks through PR because it’s good for you, your clients, your industry, and the community.
PR can help you get more clients through referrals. It also positively impacts SEO by boosting inbound links, which leads to higher rankings in search engines. PR is also a powerful tool to reach new markets and build loyalty among existing customers.
4. Create a Viral Piece of Content.
Content that goes viral must make it helpful, engaging, and funny. This is important because if it’s just amusing and exciting, readers won’t see the value in sharing it with others (or even reading past the first paragraph).
On the other hand, if you add in some helpful information along with your humor and entertainment value, people will be more likely to share this piece of content with their family members or friends on Facebook or Twitter.
Remember: when writing for the web, and especially for SEO purposes, you always want your audience at the forefront of your mind. The end goal here isn’t just building traffic; instead, it’s about creating an audience that knows who you are before they visit any particular article on your site or blog. Here are some examples of how this works:
5. Write Testimonials for Other Websites.
Backlinks are a great way to gain credibility, authority, and trust. If you already have a product or service that can help others, then offer to write testimonials for them.
Testimonials are also great for building backlinks because they increase your search engine rankings. If you have an inbound link from another website with a high Domain Authority (DA), your DA will also increase. You’ll reach a larger audience, which leads to more traffic for everyone.
6. Mention Other Bloggers in your Posts.
Backlinking is a great way to gain exposure for your new blog by mentioning other bloggers in your posts. By doing this, you’ll give them a little “shout out” while keeping your audience’s attention on what they’re reading.
You’ll also show that you are an active member of the blogging community, which will make others want to link back to you.
When mentioning other bloggers in your content, you must avoid any form of self-promotion or spam. For example, don’t say something like, “I’ve just read this post by [their name], and I liked it!” instead, it’s better if we focus on what they said: “Accordingly with the blogger [their name]”
7. Add Links to your Site on All Your Social Media Profiles.
Social media is a great way to get backlinks, so use it.
If you have a social media profile, then use the link-adding feature on your profile. For example, if you have a Twitter account, go into each tweet and add links directly to it. This will help drive traffic and bring people back to your site from Twitter.
You can also use a plugin or tool to add links directly to your profile information. A good example is Linkdrops (https://www.linkdropsapp.com/). This plugin allows you to add links in all sorts of places on Facebook pages and profiles, including within status updates, about sections, and more.
8. Become a Source For Reporters and Bloggers.
As a blogger, you have an opportunity to become an expert in your niche. You may not be considered an expert yet, but you can start positioning yourself as one by writing about the topics that you know well.
If someone is looking for information on your case and searches Google for it, there’s a chance they will find one of your articles or blog posts (if it ranks well).
In addition to using this technique on Google Search Engine Results Pages (SERPs), you can use it with news sites like BuzzFeed and Huffington Post and accept guest contributors. While they don’t always link back to their guest contributors’ websites, they mention them by name when quoting them directly in articles, which helps build up their brand awareness online and generate traffic because people now want answers. Hence, they search online before committing time and money to purchase products or services these companies/brands offer.
9. Comment on Other Relevant Blog Posts.
Commenting on other blog posts can help you get backlinks. When you leave a comment, the author will often include a link to your site in the comment section. This easy way to gain free links boosts your search engine rankings and drives more traffic to your blog.
To get started, find blogs in your niche and ensure that they have closed commenting systems so that only registered users can leave comments.
If the blog is open for anyone who wants to leave one-off comments, it’s probably not worth commenting on because Google won’t know how relevant those links are for ranking purposes (and, therefore, won’t count them).
Then browse through some of their recent posts and look for something you think could use improvement or something related as an answer (such as “why do I need this?”).
This post should be helpful for you in understanding how to build backlinks for your blog. Follow the tips, and you should be alright.
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