In social networks, a large audience is a tool to monetize the business and get access to other online opportunities. To increase the number of subscribers, people buy Instagram followers, set up targeted advertisements, or collaborate with influencers. In this article, we will focus on the popular method as giveaways and consider its expediency.
How do giveaways work?
The stars announce competitions and give a list of sponsors worth subscribing to. The sense of participation in contests is next: for the money, you can become one of these sponsors and as a result, get a lot of subscribers.
An advantage of participating in the giveaway competition is the attraction of a live audience. Moreover, compared to other tools, this method is cheap.
Among the disadvantages lies the non-target audience. People are not motivated in advance in your product, they are only aiming to win a prize. Such competitions are not suitable for all businesses.
The next drawback is that after the winners are announced, a large people outflow occurs, the average is 20-40 percent. In Instagram, the giveaway is not a prohibition method but the social network doesn’t like when a large number of people unsubscribe simultaneously. As giveaway presupposes exactly this, after the competition the audience reaches always drops.
How to effectively utilize Instagram giveaways?
Participation in giveaways is a matter if you have a mass product. For instance, inexpensive clothing, interior goods, self-development training, inexpensive travel without geographic reference — in that case, the audience can be converted. For a specific niche, this is a useless tool.
Participating in giveaways is productive if you need a live audience to create traffic within your account. People can respond to surveys, participate in your contests, etc.
Some people increase account activity and popularity with the alternative method and buy real Instagram followers and likes over a short period.
There are several recommendations to effectively participate in the giveaway competition.
Firstly, when choosing a contest organizer, avoid cooperation with people who spread spam. To get to know the organizer better, ask for a link to the giveaway chat where all the sponsors are and the discussion is going on.
Focus on giveaways niche. For example, in the fitness industry, gifts can be subscriptions to fitness clubs. In business giveaways, bloggers promote personal coaching. As a rule, people who are interested in this will take part. Choose contests with a related audience for your topic.
The time interval from the start to the end of the giveaway takes 2-4 weeks. This is done on purpose people who have subscribed will get used to you during this time. Therefore, during this time, you must strengthen your content policy and involve the audience as much as possible.
At the start of the giveaway, it is recommended to publish an acquaintance post. After its end, you should plan a work to increase the reach.
Giveaways are not a universal tool, if you have decided to participate in them, follow the recommendations higher, this will increase efficiency and reduce negative consequences.