Effectively relaying your company’s message and values is the main goal of any content marketing method. Among all of them, video marketing does it best by summarizing the needed information in a short and engaging manner.
With 70% of the global market projecting a high ROI (return of investment) rate through this medium, it’s no wonder that companies offering B2B SEO services are investing in it too. So, how do you step up your video content marketing game for your B2B company? Find out more here.
Video Marketing Basics
The best SEO companies in Toronto (Canada’s technological hub) will tell you that the key to customer engagement is convenient information transmission. The easier and faster it is for your potential clients to understand your content, the higher the chances they’ll interact with it.
Video marketing helps you do that by laying out your message in a full-on sensory experience. By providing auditory and visual aids, the ads that you want to present will be more memorable for your client.
The video format also possesses high versatility when it comes to device compatibility and accessibility. It can be viewed through any social media platform as live streams, pre-recordings, video podcasts, and more.
As a B2B business, it allows you to present training videos, demos, and tutorials to your clients more efficiently and comprehensively.
6 Tips for Improving B2B Content
Creating your video marketing content will require plenty of customer insight, research, and technical skills. To better optimize your published videos, here are some tips that you can follow:
- Show Behind the Scenes Footage
Improving your company’s image and credibility is the goal of any content marketing campaign. The stronger the foundation of trust, the higher the rate of potential purchase will be.
To ensure customers that you are delivering high-quality services, you can use the video format to virtually walk them through your company’s day-to-day operations. You can use the point of view of 1 employee or highlight different stages of product development.
- Highlight Company Values
A company with a message that resonates with the public is more likely to make more sales. By establishing that emotional connection, your services will have a bigger impact on their decision-making.
However, this has to be done in a subtle manner. The message doesn’t have to be heart-wrenching, it can be humorous, casual, light-hearted, motivational, and more. As long as it relates to the customer’s needs, it will work.
- Invest in Studio Production
Creating high-quality video marketing content is all about having the best technical team to make your vision come true.
You don’t need to have the best equipment available, as long as you trust the creative staff to deliver what you want. Be resourceful and find affordable software and equipment that will offer the same video end-product.
- Walk Through the Process
Guiding your customers through the purchasing process can be a challenging task. You have to keep their attention and curiosity going. Before you shoot and direct your video marketing campaigns, determine first the aim of every video.
Break down your content by creating different subtopics for introduction, goals, queries, FAQs, prices, demand, and more. This will help consumers make an informed decision and trust your company better.
- Offer Solutions
B2B businesses are all about solving their client’s problems and issues. Be it about SEO upgrades, telemarketing dilemmas, or system updates, your main job is to improve how they run their operations.
You can take the first step in letting them know that you can help, through video content that offers free tutorials and solutions to simple problems. This free sample will help them trust your company and encourage them to capitalize on your services for complex matters.
- Keep it Casual
The best video contents are those that actively engage its viewers. How can you make your clients interested in your B2B services? Make sure to keep your content light, casual, and dynamic.
Through clever editing, a well-written script, and good direction, you can make any subject enticing. Don’t create a cookie-cutter ad that has been overused by hundreds of companies. Use your creativity and present the information differently through jingles, slogans, short films, and more.
Top Social Media Sites for B2B Marketing
Posting your video marketing campaigns for your Feeling Good Wellness Center exclusively on your company websites will not help in increasing your organic traffic. Make sure to create publication materials that you can post on social media platforms to accompany your new and fresh videos.
The best sites to publish these corporate ads are YouTube, Facebook, Twitter, and LinkedIn. These posts should include links that would redirect them to your original site. Doing this will help you expand your market reach and strengthen your search authority.
Transitioning to video marketing ads for your B2B marketing campaign is a low–risk and high-yield investment. The medium offers high potential when it comes to content versatility and compatibility. So, invest in it now, and reach more customers. Video content marketing is the future of ad campaigns.