Remarketing is a technique utilized by advertisers for targeting users who have gotten in touch with your business but haven’t gone on to make a purchase. It involves the use of targeted ads to the users who visited your website, showed interest in your offering but didn’t follow it up further. This tactic has been considered to be useful in increasing the ROI (return on investment) of businesses and also enhances their lead-to-conversion ratio. Remarketing was initially performed using Google AdWords but nowadays you can even use Facebook for this purpose. Here is how you can set up a 2 step marketing funnel through Facebook and take advantage of remarketing.
Step 1 – Generating Leads
The first step in this 2-step marketing funnel is to generate leads. The main goal of this step is to get the people interested in your business. You can achieve this by providing them with an offer that they get immediately interested in. This involves providing them something free in exchange for their information. The information, in this case, is their Facebook User ID and their phone number if possible. In order for the users to be willing to do this, you would have to frame the offer in a convincing manner. Adding images and videos into your offer can go a long way in making the first step a success for you.
Step 2 – Creating Lookalike Audience
The second step of the 2-step marketing funnel is to create a lookalike audience based on the information that you collected in step 1. This comprises of two phases. The first phase is using the information provided by the leads to come up with an average user profile that would be interested in buying your products. The next phase of this step is creating a list of Facebook users that match this average user profile. Now, you can send this Lookalike audience targeted ads for products that they would be interested in buying. This is a smart way of reaching potential clients without having to do a lot of trial and error. It also helps in getting users to follow up with your business.